NielsenIQ is a global information services company that specializes in providing market research, insights, and data about what consumers watch and buy. Originally a division of Nielsen, NielsenIQ focuses specifically on consumer purchasing and behavior data, offering a range of solutions to businesses that help them understand market dynamics, consumer preferences, and emerging trends. The company leverages advanced analytics and technology to deliver granular and actionable insights that enable clients across various industries—such as retail, FMCG (Fast-Moving Consumer Goods), and healthcare—to make informed decisions and drive growth. With its comprehensive data sources and expert analysis, NielsenIQ plays a crucial role in shaping strategic decision-making in consumer markets worldwide.